Marketing Analytics

Users outflow, LTV prediction, scoring, data analytics.... and many other questions becomes a standard one for a big company with a huge amount of users. PostData provides a high quality Data Science solution on those questions and even more. How to choose the best strategy of communication with your client ? How to find a defiers that will convert if there will be no promotion and will not convert if there will be a promotion? How to find a lookalike audience ? How do you understand when your models stopped work ? How to detect users' needs ? Using modern techniques like Causal Ml, PU-learning, DoWhy calculation and more others we can give you the answer to these questions.
Our solutions for Marketing Analytics
Predictive analytics
Campaign Targeting Optimization
Personalized Engagement with clients
Finding a lookalike audience in the database
Topic modelling