BUENO: From Brand to Launch - Wellness Platform for the Latino Community
Project overview
BUENO needed a complete brand identity, digital presence, and operational infrastructure for a wellness coaching platform serving the Spanish-speaking Hispanic/Latino community. The goal was to deliver an end-to-end system—from visual identity to functional learning platform and automated marketing flows—ready for market launch.
We followed an iterative, delivery-first approach:
Brand strategy and visual identity development
Rapid prototyping of web layouts in Framer
LMS configuration and course structure setup
Marketing automation implementation
Continuous refinement based on platform constraints and launch timelines
"They are very good."
Armando Collazo
See website: somosbueno.com
Results
Brand identity system: Logo, color palette, typography, and visual guidelines establishing BUENO's market position
Framer website: Responsive, conversion-optimized website with integrated checkout flows
Campaign landing pages: Lead generation pages supporting subscription funnels
Marketing collateral: Digital assets for email campaigns and promotional materials
Configured LMS: Fully operational LearnWorlds platform with courses, subscriptions, and user flows
Automated email sequences: Onboarding, engagement, and drip content delivery workflows
Insights & Conclusions
The project delivered a complete brand-to-operations system ready for launch. Tight collaboration between design and technical implementation enabled seamless user flows from discovery to enrollment. Cultural authenticity across visuals and content proved essential to the platform's positioning.
Project duration:
6 months
Team
1
1 Full-stack Product Designer
Technologies
Framer, Figma, Make, Pipedream, Twilio
Solution
We delivered a complete brand-to-launch system: visual identity and brand guidelines, a conversion-optimized website and campaign landing pages built in Framer with direct checkout integration, fully configured LearnWorlds LMS with course structure and subscription products, and MailerLite marketing automation including onboarding sequences, drip content workflows, and affiliate infrastructure. All touchpoints designed for cultural authenticity with consistent Latin American Spanish throughout.
